About Us
At W3 Insights, we specialize in delivering comprehensive market research and insight mining capabilities tailored to the dynamic needs of the pharmaceutical and biotech industries.
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About Us
Our Story
At W3 Insights, we’re more than market researchers — we’re strategic partners helping pharma brands uncover clarity in complexity. With decades of combined experience across pharma, biotech, and consulting, we bring a 360° view of the healthcare landscape.
Leadership Team
JP Benya, Insights Lead
JP Benya has over 30 years of operational and commercial experience in the healthcare industry, having spent 15 years in big pharma and the balance of the time with biotech and consulting startups. JP was most recently Senior VP Operations at Flame Biosciences where he was responsible for all operational and commercial activities and, before that, he was at Assembly Biosciences where he researched, developed and implemented the commercial framework for HBV cure and microbiome-based therapeutics. At Sanofi JP was responsible for the marketing of AMBIEN and AMBIEN CR. JP began his career at Schering-Plough working on INTRON A and GM-CSF. In 2008 JP founded pharmaMARK LLC, a boutique consulting firm offering commercial, analytical, and implementation capabilities. JP is a graduate of Brown University and holds an MBA from Columbia University.
Helene Klaassens, Insights Lead, Vice President Market Research
Helene brings more than 25 years of both industry and affiliate experience, acting as a driving force to extract hidden insights from market research, supporting brand strategies and informing key business decisions. Helene has gained a thorough understanding of the pharmaceutical marketplace and product development processes from pre-clinical through launch, across numerous therapeutic areas including Oncology, Metabolic, Thrombosis, Infectious Disease, GI Health. Prior to her role as Vice President of Market Research at W3 Insights, Helene lead business intelligence and market research initiatives at Shionogi, Hall and Partners, Daiichi Sankyo Inc. and Novartis Pharmaceuticals. Helene holds a master’s degree in Administration and Supervision of the Educator/Trainer from Montclair State University and an undergraduate degree in Sociology from William Paterson University. Additionally, she is a Certified Professional Coach (CPC) and an Energy Leadership Index Master Practitioner (ELI-MP).
Partner with W3 Insights
We help pharmaceutical companies make smarter, faster, and more confident commercial decisions by demystifying complex market dynamics. From pipeline planning and pre-launch optimization to post-launch brand support, we develop actionable insights that give you a competitive edge—whether you're bringing a new product to market or refining your portfolio strategy.
Insightful. Strategic. Actionable.
Let W3 Insights guide your path to successful commercialization